Scottish footballer Robbie Ure has completed a move to La Liga this summer, with his new Spanish club pulling out all the stops for one of the more unusual player unveilings you will see this transfer window.
The former Rangers man has sealed what is being described as a mega transfer to the top flight of Spanish football, capping off what has been a remarkable rise for the Scottish striker.
But it was not just the transfer itself that grabbed attention. The unveiling video put together by his new club went full theatrical, weaving in references to Rangers, a nod to Scottish poet Robbie Burns, and what can only be described as a blood bathing scene. Safe to say, nobody was expecting that combination.
Ure came through his time at Rangers before making the move abroad, and his new club clearly did their homework on his Scottish roots, leaning hard into the imagery and culture to introduce him to their fanbase. Whether the Burns reference landed with Spanish supporters is another question entirely, but back home in Scotland it certainly got people talking.
The move marks a significant step up for Ure, with La Liga representing one of the most competitive leagues in world football. For a Scottish striker to earn that kind of move is no small thing, and it puts him in company with a very select group of Scottish players who have made their mark in Spain over the years.
Rangers fans will no doubt be watching his progress with interest, given his time at Ibrox, while the wider Scottish football community will be hoping he can go on and make a real impact in the Spanish top flight.
The transfer window has thrown up plenty of big moves this summer, but few have come with an unveiling quite as memorable as this one. Blood, Burns and a blue Rangers kit make for a strange mix, but it has done the job of making sure everyone knows exactly who Robbie Ure is.