Reform UK held another press conference this week, despite having little new to say and plenty of internal drama to distract from. The party, which has been making headlines more for its internal feuding than its policies, decided to use the August lull to push its education agenda, taking aim at what it calls “Mickey Mouse” university degrees.
Richard Tice fronted the event, sharing a story about digging trenches with a JCB as a young man, painting himself as a man of the people who understands the value of hands-on work. What he left out was that the company he eventually ran was founded by his grandfather, which takes some of the shine off the self-made narrative.
The core of Reform’s pitch was simple enough. Too many young people are being pushed into university degrees that leave them with debt and no clear career path, while skilled trades and apprenticeships are being ignored. It is not a new argument, and plenty of people across the political spectrum would agree with parts of it. Where Reform tends to lose the plot is in the details, or the lack of them.
Notably absent from the press conference was Nigel Farage, who has been keeping a low profile since a bruising by-election result that did serious damage to his reputation as an untouchable political force. Questions about the party’s funding arrangements have also been swirling, and Farage has so far avoided addressing them directly. For a man who built his brand on straight talking and taking on the establishment, the silence has been pretty deafening.
Also missing was Zia Yusuf, the party’s chairman, who has managed to fall out with what seems like most of the people around him in a remarkably short space of time. The official line is that everything is fine. The unofficial line, which pretty much everyone in Westminster is aware of, is that his position is increasingly uncomfortable. The party is just waiting for Farage to decide what to do about it.
So Reform rolled out Tice to talk education, and the message was straightforward enough. Apprenticeships good, pointless degrees bad. The party wants to see more young people going into skilled trades, and less of them racking up tens of thousands of pounds in student debt for qualifications that do not lead anywhere useful.
There is something in that argument that resonates with a lot of people. The university system in England has expanded massively over the past few decades, and not every degree on offer represents good value for money or a solid career path. The apprenticeship system, meanwhile, has historically been underfunded and undervalued, even if recent governments have made efforts to change that.
But Reform’s education pitch comes with some awkward baggage. The party has previously shown enthusiasm for loosely regulated alternative finance schemes, which makes lectures about responsible choices for young people land a little strangely. Critics were quick to point out the contradiction.
The broader picture is a party that is trying to look like a serious political operation while dealing with very public signs of dysfunction. Holding press conferences in August when there is no major news hook is either a sign of confidence or a sign that someone needs to be seen doing something. Given everything going on inside Reform right now, it is probably the latter.
For young people in England trying to figure out whether university or an apprenticeship is the right path, the debate Reform is trying to start is actually worth having. The problem is that it is very hard to take policy seriously from a party that cannot get its own house in order. Until Farage comes out of hiding and the questions about funding and internal chaos get proper answers, Reform’s education agenda is likely to stay buried under the noise of its own drama.

Honestly not the worst idea they’ve ever had. Half my mates went to uni, racked up massive debt, and ended up working in Tesco anyway. Apprenticeships actually get you somewhere useful. Though knowing Reform they’ll somehow manage to cock it up.